Redesigning your site can bring a new look and further develop usefulness, yet it can likewise present dangers to your website optimisation rankings. Follow our exhaustive website design enhancement agenda to stay away from huge drops in your web crawler execution during the update cycle.
Reasons to Consider Redesigning Your Website
Renovating your website can boost the experience for visitors, enhance its speed, and increase its exposure to the public. However, to keep enjoying the benefits of Search Engine Optimization (SEO), meticulous planning is essential.
Key SEO elements to consider during the redesign of a website
SEO Audit
- Assess the Current SEO Situation: Use Search Console and Google Analytics to find out how much traffic and rankings you currently receive.
- Locate Pages with Good Performance: Take note of the pages that generate the most leads and traffic. Make sure the update focuses on these pages.
Content Protection
- Retain Existing Content: Keep an important piece of content that performs well in search engines.
- Update and Optimise: Refresh outdated content and ensure it’s optimised for target keywords.
Configure URLs and Updates
- Keep URL formatting consistent: Aim to maintain consistent URL formatting for top pages.
- Installing a 301 Redirect: When you update URLs, implement 301 redirects to direct search engines and visitors to the new content.
HTML Meta Tags and Headings
- Preserve HTML Meta Tags: Ensure that all HTML meta titles and descriptions remain active on the redesigned website.
- Improve Headline Structure: Employ appropriate heading tags (H1, H2, H3) to structure your content and integrate pertinent keywords.
Mobile and Page Speed Optimization
- Test Mobile-Friendliness: Verify the mobile version of the website is responsive.
- Improve Page Speed: Utilize resources like Google PageSpeed Bits of Knowledge to reduce loading times.
Site Architecture and Internal Linking
- Review Internal Links: Check that internal links are accurate by reviewing and updating them.
- Organize Site Architecture: Ensure the website design is easy to navigate.
After-Launch Monitoring
- Monitor Performance: After the website goes live, analyse the traffic, rankings, and user interactions.
- Resolve Issues Quickly: Address any errors or ranking drops promptly to minimize impact. Act quickly to resolve any 404 errors.
Conclusion
Your well-earned SEO rankings don’t have to disappear just because you redesigned your website. By adhering to our SEO checklist, you can guarantee a seamless changeover and sustain, if not enhance your search engine ranking. Are you prepared to update your website? Take these actions to maintain your search engine optimisation while reaping the rewards of an updated, new website.
