Every business needs marketing, it needs leads to convert to sales - that’s obvious! Often the
answer given to the question ‘why are you undertaking marketing?’ will be ‘because we want
to grow our business’.
This is the kind of question you might get asked by a bank or business school and the answer they
are looking for is in fact the wrong answer. Sure, knowing who the other players are within your
market offering similar services
Marketing and sales need to be measured, so if you are a first timer starting from scratch we can
help you by providing you with an external perspective and position on what your expectations